Meet The Casper Team

Meet The Casper Team Below is an article originally written by Alyse Borkan at PowerToFly Partner Casper. Go to Caspers page on PowerToFly to see their open positions and learn mora.Name Stephanie BloomPosition Retail Strategy ManagerWhat Do You Do? My job is really to think about what Caspers offline footprint is. While we think you can (and should) order a mattress online, we also know that many people want to test the bed before they purchase there is something to be said about interacting with ur brand and our products in the physical world. That is where I come in My job is to grapple with the intersection of retail and e-commerce, and thereafter figure out how to best rollout showrooms, pop-ups and brick and mortar stores in a way that is interesting, innovative and uniquely Casper. Simply, my goal is to expand and enhance our retail experiences so we can reach more customers and introduce them to who we are and what we do here at Casper.What You Like About Casper? What I like is the fast-paced nature of Casper. I am at my personal best when kept busy and so really enjoy the ever-changing environment. There certainly is no such thing as a typical desk job or a 9-5, but I find that kind of dynamism fun It keeps me on my toes and I think really pushes us all as a team to grow as fast as Casper is growing. There are definitely days where maybe it feels hard to keep up but with that, Im learning new skills and that is invaluable. I think it is really fascinating to be involved in so many inter-departmental projects and to have a job that allows me to troubleshoot and critically think. Plus, of course, it helps that the people at Casper are among the smartest and most creative out there. It makes all of the difference One of the biggest challenges in almost all industries today is achieving gender parity. Gender diversity provides huge benefits in the workplace. pWhile some industries have made significant advancem ents in gender diversity, some industries lag further behind... and the construction industry is well-known for being in the latter category. If someone says, construction workers, youll likely picture a group of men in yellow hard hats analyzing an architects plans or laying bricks on top of a scaffold. And men at work signs only help to reinforce this image.pThis stereotype is rooted in reality. When was the last time you actually spotted a woman on a construction site? Or hired a female plumber or carpenter? Your answer is most likely never. In fact, the Bureau of Labor Statisticsreports that only 3.4% of the total of 8.3 million construction employees are women.pBut the construction industry has a lot more to offer than steel-toed boots and hard hats, and it needs women to help advance the industry in this era of rapid change. Here are 5 reasons why women joining the workforce or looking to make a pivot should consider a career in construction.h21. Fuel Innovation/h2pNot only is diversity the socially and morally right thing to do, but it is also actually an excellent geschftsleben strategy. pResearch presented in the Harvard Business Reviewshows that diverse teams develop more innovative ideas. This is further supported by a study conducted by Gallupon the performance of gender-diverse teams versus single-gender teams, which found that the difference in backgrounds and perspectives led to better business performance and problem-solving. h22. Capitalize on Demand/h2pThe construction industry is currently experiencing a labor shortage. The industry itself is booming and projected to be one of the fastest-growing industries, with total spending projected to exceed $1.45 trillion in 2023/a. However, most construction companies are unable to meet the rising demand. pAccording to the Associated General Contractors of America/a, more than 80% of contractors are experiencing difficulties filling hourly craft positions that represent the bulk of the construction w orkforce.pAnd demand isnt limited to individual contributor roles. Given the industry boom, there are a number of open stable and high-paying roles (any project managers out there?) waiting for the right candidateh23. Leadership Opportunities/h2pAccording to the Bureau of Labor Statistics/a, women compose only 7.7% of the total 1 million managerial positions in construction.br/pBut given the highly collaborative nature of construction work, more women in leadership roles would help drive innovation and enhance productivity.Furthermore, as a woman in construction in a leadership position, youd have the unique opportunity to drive change for the industry and make it a more attractive option for other women.h24. High-Income Potential/h2pSalaries for many skilled positions in construction are on the rise, making a construction career a prime choice for women looking for a high-paying job,pThe 2018 Construction Craft Salary Surveyconducted by the National Center for Construction Educatio n and Research revealed that salaries for many skilled craft areas are increasing. Project managers and project supervisors topped the list at $92,523 and $88,355, respectively. The next set of highest-paying jobs include those of combo welders ($71,067), instrumentation technicians ($70,080), pipe welders ($69,222), power line workers ($68,262) and industrial electricians ($67,269). Of the 32 categories of workers in the survey, 19 positions earned an average salary of $60,000 or higher.h25. Sense of accomplishment/h2p The construction industry can give employees a unique sense of achievement. Yes, the job is stressful and the work can be demanding, but nothing beats the feeling of being able to build something from the ground up. pHow many professionals in other industries can point at a school, a hospital, or a skyscraper and say I helped build that?pThe construction industry has a long way to go in combating gender bias and supporting women in the workforce, but given the curren t demand for workers, theres no better time to pick up a sledgehammer (figurative or literal) and smash the gender stereotypes plaguing the construction industry.